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Welcome to IF International's website which we hope you find useful, yet unconventional. It focuses on our services and publications - not on self promotion.
IF International is a long established, international consulting firm specializing in the rapidly growing field of marketing channel strategy.
No area of marketing
is undergoing greater change than the manner in which companies take their
products or services to their markets - their go-to-market
How companies develop and maintain effective marketing channel strategies and how they use developing technologies such as e-commerce often determines their ongoing success.
We use our marketing
channel strategy skills to help organisations:
All of which help our
clients drive incremental revenue, reduce costs and improve customer
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